An Overview of E-E (Entertainment-Education) and Its Application in the Cambodian Context

Entertainment-Education (E-E) is a communication strategy that aims to alleviate a social issue or educate the public through a custom-tailored piece of entertainment.

This pioneering audiobook Entertainment-Education (E-E) and Its Application in the Cambodian Context is the first ever comprehensive scholarly discussion about Entertainment-Education (E-E), with a particular emphasis on its application in the Cambodian context.

Topics include:

• Behavior Change Communication
• Sustainable Development
• Community Development

Discussion and analysis covers a wide range of prosocial media types including: telenovelas, radio, multimedia, mobile telephony, street theater, educational games, and more!